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How I review

By Cathy Riddell · Last updated 25 Oct 2026

Where do prices come from?

Only from each vendor’s official pricing page. Every price on the site shows the date I checked it and links to the source. If I can’t read a price reliably (for example, a page that only loads in an app or changes by location), I don’t quote it. I link you to the official page instead.

Have you tested every tool?

Not yet, and I won’t pretend otherwise. Pages based on official documentation say so. Hands-on notes, screenshots and ratings are added only after I’ve used a tool on a real account, with the plan and date stated.

What do I score?

1. Price and value at small-business scale (including renewal prices)
2. Ease of setup and daily use
3. Features on the entry plans
4. Support
5. Performance or deliverability where it applies

[Cathy to add: scoring weights and re-check cadence, e.g. every 90 days]

Do commissions affect rankings?

No. Tools without an affiliate program are included when they’re the right answer, and every tool gets trade-offs listed.

What I never do

No fake reviews or testimonials, no invented test results, no made-up discounts.