Home › Email marketing › Kit (ConvertKit) vs MailerLite
Kit (ConvertKit) vs MailerLite
By Cathy Riddell · Prices checked 25 Oct 2026 · Last updated 25 Oct 2026
How this page was made: I compared each vendor’s official pricing and feature pages on 25 Oct 2026. Hands-on test notes are added only after I’ve used the product on a real account; until then they’re marked as pending. My review method.
How do Kit and MailerLite compare?
| Tool | Best for | Price (official page) | |
|---|---|---|---|
| Kit (formerly ConvertKit) | Creators, paid newsletters, digital products | Free up to 10,000 subscribers; Creator US$390/yr billed yearly at 1,000 subscribers (official page, checked 25 Oct 2026) | Visit Kit (formerly ConvertKit) |
| MailerLite | Small businesses wanting low-cost, all-features plans | Free plan (250 subscribers, 2,500 emails/mo); Comfort from US$12/mo; Power from US$25/mo (official page, checked 25 Oct 2026) | Visit MailerLite |
Which free plan is bigger?
Kit’s Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. MailerLite’s Free plan covers 250 subscribers and 2,500 emails a month but includes 3 automations, a website and a landing page.
What do paid plans cost?
Kit Creator was US$390/yr billed yearly at 1,000 subscribers (Kit says paying yearly saves 17%). MailerLite Comfort starts at US$12/mo and Power at US$25/mo. Both checked 25 Oct 2026.
Which is better for selling?
Both let you sell digital products. Kit adds paid newsletters, tip jars, paid recommendations and newsletter sponsorships, with a 3.5% + 30c product fee. MailerLite also lets you sell digital products, bookings and paid newsletters.
[Cathy to add: hands-on notes from a real Kit and MailerLite account: plan tested, date, what was set up, screenshots]
Visit Kit (formerly ConvertKit) Visit MailerLite
Frequently asked questions
Is ConvertKit now called Kit?
Yes. ConvertKit rebranded as Kit and now operates at kit.com.
Which is cheaper, Kit or MailerLite?
At small paid list sizes, MailerLite: Comfort starts at US$12/mo versus Kit Creator at US$390/yr for 1,000 subscribers (official pages, 25 Oct 2026).
Cathy is an Adelaide-based digital agency founder who sets up and runs small-business software for real clients. She writes every BizStacked guide and keeps the prices on each page dated and sourced. How I review →
Related guides
Sources
- https://kit.com/pricing: Kit (formerly ConvertKit) official pricing page, checked 25 Oct 2026
- https://www.mailerlite.com/pricing: MailerLite official pricing page, checked 25 Oct 2026
Prices are in USD unless stated and come only from the official vendor pages above. Vendors change prices and run promotions often, so confirm on the official page before you buy. Star ratings aren’t published until hands-on testing is complete.