Home › Email marketing › Best Mailchimp alternatives
Best Mailchimp alternatives
By Cathy Riddell · Prices checked 25 Oct 2026 · Last updated 25 Oct 2026
How this page was made: I compared each vendor’s official pricing and feature pages on 25 Oct 2026. Hands-on test notes are added only after I’ve used the product on a real account; until then they’re marked as pending. My review method.
Which Mailchimp alternatives are worth a look?
| Tool | Best for | Price (official page) | |
|---|---|---|---|
| MailerLite | Small businesses wanting simple, low pricing | Free plan (250 subscribers, 2,500 emails/mo); Comfort from US$12/mo; Power from US$25/mo (official page, checked 25 Oct 2026) | Visit MailerLite |
| Brevo | Email plus SMS and transactional email | Free plan (up to 300 emails/day); paid plans: check current pricing (official page, checked 25 Oct 2026) | Visit Brevo |
| Kit (formerly ConvertKit) | Creators, newsletters and digital products | Free up to 10,000 subscribers; Creator US$390/yr billed yearly at 1,000 subscribers (official page, checked 25 Oct 2026) | Visit Kit (formerly ConvertKit) |
Why do people look for Mailchimp alternatives?
The usual reasons are price as a list grows and wanting features that sit on higher tiers elsewhere. Mailchimp prices by contacts, so the only fair comparison is to price your real list size on each vendor’s calculator. [Cathy to add: her own reasons, e.g. a client migration]
MailerLite: best all-round alternative
Every paid plan gets the full feature set; you pay by subscribers and sending. Free covers 250 subscribers and 2,500 emails a month. Comfort starts at US$12/mo and Power at US$25/mo with unlimited emails and 24/7 live chat (official page, 25 Oct 2026).
Brevo: best for email plus SMS and transactional email
Brevo’s plans run Starter, Standard, Professional and Enterprise. Starter begins at 5,000 emails a month; Standard adds marketing automation, A/B testing and send-time optimisation; Professional starts at 150,000 emails a month and includes 10 seats. Every plan includes transactional email (API and SMTP). The free plan lets you send up to 300 emails a day. Paid prices didn’t load in a readable form when I checked, so see the official pricing page.
Kit: best for creators
Kit’s Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. The Creator plan adds unlimited automations and sequences and was US$390/yr billed yearly for 1,000 subscribers on 25 Oct 2026. Digital product sales carry a 3.5% + 30c fee.
Visit Kit (formerly ConvertKit)
How do I choose?
- Price your current list size on each calculator.
- Decide if you need SMS or transactional email (Brevo) or creator commerce (Kit).
- Use the free plan or trial to send one real campaign before you migrate.
[Cathy to add: hands-on notes from a real MailerLite, Brevo and Kit account: plan tested, date, what was set up, screenshots]
Frequently asked questions
What is the best free Mailchimp alternative?
Kit’s free plan covers the most subscribers (up to 10,000). Brevo’s free plan allows up to 300 emails a day. MailerLite’s free plan includes 250 subscribers but adds automations and a landing page (official pages, 25 Oct 2026).
What is the cheapest Mailchimp alternative?
Of the paid plans I could verify, MailerLite Comfort starts at US$12/mo.
Is Brevo cheaper than Mailchimp?
It depends on how much you send, because Brevo prices by email volume. Compare both calculators with your numbers.
Cathy is an Adelaide-based digital agency founder who sets up and runs small-business software for real clients. She writes every BizStacked guide and keeps the prices on each page dated and sourced. How I review →
Related guides
Sources
- https://www.mailerlite.com/pricing: MailerLite official pricing page, checked 25 Oct 2026
- https://mailchimp.com/pricing/marketing/: Mailchimp official pricing page, checked 25 Oct 2026
- https://www.brevo.com/pricing/: Brevo official pricing page, checked 25 Oct 2026
- https://kit.com/pricing: Kit (formerly ConvertKit) official pricing page, checked 25 Oct 2026
Prices are in USD unless stated and come only from the official vendor pages above. Vendors change prices and run promotions often, so confirm on the official page before you buy. Star ratings aren’t published until hands-on testing is complete.