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Brevo vs Mailchimp
By Cathy Riddell · Prices checked 25 Oct 2026 · Last updated 25 Oct 2026
How this page was made: I compared each vendor’s official pricing and feature pages on 25 Oct 2026. Hands-on test notes are added only after I’ve used the product on a real account; until then they’re marked as pending. My review method.
How do Brevo and Mailchimp compare?
| Tool | Best for | Price (official page) | |
|---|---|---|---|
| Brevo | Email + SMS + transactional; big lists, infrequent sends | Free plan (up to 300 emails/day); paid plans: check current pricing (official page, checked 25 Oct 2026) | Visit Brevo |
| Mailchimp | Teams wanting a widely known tool with many integrations | Free plan (250 contacts); paid plans priced by contacts: check current pricing (official page, checked 25 Oct 2026) | Visit Mailchimp |
What’s the key pricing difference?
Brevo prices by how many emails you send. Mailchimp prices by how many contacts you store. A business with 5,000 contacts that emails once a month will often find volume pricing cheaper; a small list emailed daily may be the other way round. Run both calculators with your own numbers.
Which free plan is better?
Brevo’s free plan: up to 300 emails a day. Mailchimp’s free plan: 250 contacts. If your list is over 250, Brevo’s free plan goes further.
Which is better for transactional email?
Brevo includes transactional email (API, SMTP, webhooks) on all plans, per its pricing FAQ. Check Mailchimp’s current transactional add-on on its site.
[Cathy to add: hands-on notes from a real Brevo and Mailchimp account: plan tested, date, what was set up, screenshots]
Frequently asked questions
Is Brevo cheaper than Mailchimp?
Often for large lists that send infrequently, because Brevo prices by emails sent rather than contacts. Compare both calculators with your numbers.
Which has the better free plan?
Brevo’s allows up to 300 emails a day; Mailchimp’s is limited to 250 contacts (official pages, 25 Oct 2026).
Cathy is an Adelaide-based digital agency founder who sets up and runs small-business software for real clients. She writes every BizStacked guide and keeps the prices on each page dated and sourced. How I review →
Related guides
Sources
- https://www.brevo.com/pricing/: Brevo official pricing page, checked 25 Oct 2026
- https://mailchimp.com/pricing/marketing/: Mailchimp official pricing page, checked 25 Oct 2026
Prices are in USD unless stated and come only from the official vendor pages above. Vendors change prices and run promotions often, so confirm on the official page before you buy. Star ratings aren’t published until hands-on testing is complete.