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Brevo review
By Cathy Riddell · Prices checked 25 Oct 2026 · Last updated 25 Oct 2026
How this page was made: I compared each vendor’s official pricing and feature pages on 25 Oct 2026. Hands-on test notes are added only after I’ve used the product on a real account; until then they’re marked as pending. My review method.
What does Brevo do?
Brevo covers email campaigns, marketing automation, transactional email (API and SMTP on every plan), SMS (credits sold separately) and, on higher tiers, WhatsApp, pop-ups and push notifications. It also sells sales/CRM add-ons.
What are Brevo’s plans?
| Plan | What the official page lists |
|---|---|
| Free | Up to 300 emails/day; no card required |
| Starter | From 5,000 emails/mo; drag-and-drop editor, templates, AI content, segmentation, forms, email support |
| Standard | Adds marketing automation, A/B testing, advanced reporting, send-time optimisation, 1 landing page |
| Professional | From 150,000 emails/mo; WhatsApp, pop-ups, push; 10 seats; phone support |
| Enterprise | Multi-account management, dedicated IP, SSO, custom onboarding |
Prices: Free plan (up to 300 emails/day); paid plans: check current pricing (official page, checked 25 Oct 2026).
Is the Brevo free plan any good?
For a small list it’s generous on sending: 300 emails a day. Brevo says pay-as-you-go credits don’t expire, which suits occasional senders.
What are the trade-offs?
- Volume-based plans mean you have to estimate monthly sends, not just list size.
- Automation sits on Standard and above, not Starter.
- SMS is extra (credits sold separately).
Who should use Brevo?
Shops and service businesses that send order or booking emails alongside newsletters, and businesses with big lists who email infrequently.
[Cathy to add: hands-on notes from a real Brevo account: plan tested, date, what was set up, screenshots]
Frequently asked questions
Is Brevo free?
Yes. Brevo’s free plan lets you send up to 300 emails a day, per its official pricing page (25 Oct 2026).
Does Brevo include transactional email?
Yes. Brevo says all plans include transactional email features, including APIs, SMTP and webhooks.
What was Brevo called before?
Brevo was previously called Sendinblue.
Cathy is an Adelaide-based digital agency founder who sets up and runs small-business software for real clients. She writes every BizStacked guide and keeps the prices on each page dated and sourced. How I review →
Related guides
Sources
- https://www.brevo.com/pricing/: Brevo official pricing page, checked 25 Oct 2026
Prices are in USD unless stated and come only from the official vendor pages above. Vendors change prices and run promotions often, so confirm on the official page before you buy. Star ratings aren’t published until hands-on testing is complete.