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Best email marketing software for small business
By Cathy Riddell · Prices checked 25 Oct 2026 · Last updated 25 Oct 2026
How this page was made: I compared each vendor’s official pricing and feature pages on 25 Oct 2026. Hands-on test notes are added only after I’ve used the product on a real account; until then they’re marked as pending. My review method.
Which email marketing tools are on the shortlist?
| Tool | Best for | Price (official page) | |
|---|---|---|---|
| MailerLite | Best overall value | Free plan (250 subscribers, 2,500 emails/mo); Comfort from US$12/mo; Power from US$25/mo (official page, checked 25 Oct 2026) | Visit MailerLite |
| Brevo | Email + SMS + transactional | Free plan (up to 300 emails/day); paid plans: check current pricing (official page, checked 25 Oct 2026) | Visit Brevo |
| Kit (formerly ConvertKit) | Creators and paid newsletters | Free up to 10,000 subscribers; Creator US$390/yr billed yearly at 1,000 subscribers (official page, checked 25 Oct 2026) | Visit Kit (formerly ConvertKit) |
| Mailchimp | Big-name tool, many integrations | Free plan (250 contacts); paid plans priced by contacts: check current pricing (official page, checked 25 Oct 2026) | Visit Mailchimp |
How did I choose?
Price at small-business list sizes, what the free plan really includes, automation on entry plans, and how clear the pricing model is. See how I review. Rankings will be revisited after hands-on tests.
What should I check before choosing?
- Is pricing by contacts (MailerLite, Mailchimp, Kit) or by emails sent (Brevo)?
- Are automations on the plan you can afford?
- Do you need SMS, transactional email or digital product sales?
- Can you migrate your list and templates easily?
Head-to-heads: MailerLite vs Mailchimp · Brevo vs Mailchimp · Kit vs MailerLite
[Cathy to add: hands-on notes from a real each shortlisted tool account: plan tested, date, what was set up, screenshots]
Frequently asked questions
What is the best free email marketing software?
Kit’s free plan covers the most subscribers (10,000); Brevo’s allows up to 300 emails a day; MailerLite’s includes automations and a landing page for 250 subscribers (official pages, 25 Oct 2026).
What is the easiest email marketing tool for beginners?
I’ll confirm this after hands-on tests. MailerLite’s single feature set across paid plans makes its pricing the simplest to understand.
Cathy is an Adelaide-based digital agency founder who sets up and runs small-business software for real clients. She writes every BizStacked guide and keeps the prices on each page dated and sourced. How I review →
Related guides
Sources
- https://www.mailerlite.com/pricing: MailerLite official pricing page, checked 25 Oct 2026
- https://www.brevo.com/pricing/: Brevo official pricing page, checked 25 Oct 2026
- https://kit.com/pricing: Kit (formerly ConvertKit) official pricing page, checked 25 Oct 2026
- https://mailchimp.com/pricing/marketing/: Mailchimp official pricing page, checked 25 Oct 2026
Prices are in USD unless stated and come only from the official vendor pages above. Vendors change prices and run promotions often, so confirm on the official page before you buy. Star ratings aren’t published until hands-on testing is complete.